Read Anyone Instantly: The ability to read any buyer within minutes and know exactly how to communicate so your message actually lands
Know Exactly What To Say: A clear repeatable system for what to say and when to say it, so you stop guessing in high-stakes conversations
Keep Deals Moving Forward: A proven way to turn stalled conversations into forward momentum, so deals stop dragging out or disappearing
Prevent Objections Early On: To deal with objections before they show up, instead of reacting under pressure
Connect With Anyone: The skill to connect with any DRIVE type, building trust faster and making people feel understood instantly
Sell With Confidence and Control: A new level of clarity and control in your sales process, so you close more deals without stress, pressure, or second guessing
"Since being introduced to DRIVE my philosophy of business management and entrepreneurship has changed significantly. DRIVE centered strategies and business plans produce results! It takes the 'guessing' out of sales, marketing, and managing staff."
-Matthew Casto, Senior Art Director, Universal Studios
1. The Hidden Reason You’re Losing Sales
Why “doing everything right” still fails
The communication gap no one teaches
How misalignment silently kills deals
2. Deep Dive Into Discovering Your Buyer’s D.R.I.V.E.
Identifying all 5 DRIVE types in real time
Reading language, behavior, and decision patterns
Spotting Primary vs Secondary DRIVE
3. Understanding Your Own DRIVE (And How It Sabotages You)
Why you default to your own language
Where you unintentionally lose people
How to flex your communication style
4. The Psychology of Decision Making
Why people say yes
Why they hesitate
Emotional vs logical drivers
5. Learning the S.A.L.E.S. Framework
The full system overview
Where most people break the process
How each step builds momentum
6. Mastering the S.U.P.E.R. Questioning Method
How to uncover real pain (not surface problems)
Asking questions that create clarity and urgency
Turning conversations into breakthroughs
7. Live Breakdown: Why Sales Conversations Fail
Real examples
What was said vs what was heard
Where alignment was lost
8. Becoming the Person People Say Yes To
Identity, certainty, and trust
How your presence impacts decisions
Communicating with confidence and clarity
9. Aligning Your Solution to Every DRIVE Type
How to position the same offer 5 different ways
Speaking emotional and logical language together
Making your offer feel custom-built
10. Objection Prevention Based on DRIVE
Why objections happen before they’re spoken
How each DRIVE expresses doubt differently
Eliminating resistance before the close
11. Assisting Your Buyer to Sell Themselves
Guiding instead of convincing
Letting them verbalize the decision
Creating ownership and confidence
12. Closing Without Closing
Natural decision-making conversations
When to move forward and how
Making “yes” feel inevitable
13. Real-Time Roleplay + Coaching
Practice with live scenarios
Immediate feedback
Refining language and delivery
14. Building Your Personal DRIVE Sales Strategy
Applying everything to your business
Creating your conversation flow
Identifying your biggest opportunities
15. The Law of Value in Action
Positioning your offer as a value exchange
Aligning with what they value most
Shortening the sales cycle naturally
16. From Conversations to Predictable Revenue
Turning this into a repeatable process
Eliminating inconsistency
Scaling with confidence
When your message aligns with your buyer’s DRIVE, sales don’t feel forced… they happen naturally. Because people don’t buy when they understand more, they buy when they feel understood. Right now, your message isn’t landing the same way for every buyer. Not because it’s wrong… but because it’s not aligned with what each person needs to hear to decide.
In this workshop, you’ll learn how to communicate in a way that connects instantly, removes hesitation, and makes your message feel clear, relevant, and compelling to the person in front of you. Because when you stop speaking generally… and start speaking to identity… decisions get easier.
The problem isn’t your product.
It’s that your message isn’t aligned with how your buyer decides.
1. The Hidden Reason You’re Losing Sales
2. Deep Dive Into Discovering Your Buyer’s D.R.I.V.E.
3. Understanding Your Own DRIVE (And How It Sabotages You)
4. The Psychology of Decision Making
5. Learning the S.A.L.E.S. Framework
6. Mastering the S.U.P.E.R. Questioning Method
7. Live Breakdown: Why Sales Conversations Fail
8. Becoming the Person People Say Yes To
9. Aligning Your Solution to Every DRIVE Type
10. Objection Prevention Based on DRIVE
11. Assisting Your Buyer to Sell Themselves
12. Closing Without Closing
13. Real-Time Roleplay + Coaching
14. Building Your Personal DRIVE Sales Strategy
15. The Law of Value in Action
16. From Conversations to Predictable Revenue
When your message aligns with your buyer’s DRIVE, sales don’t feel forced… they happen naturally. Because people don’t buy when they understand more, they buy when they feel understood. Right now, your message isn’t landing the same way for every buyer. Not because it’s wrong… but because it’s not aligned with what each person needs to hear to decide.
In this workshop, you’ll learn how to communicate in a way that connects instantly, removes hesitation, and makes your message feel clear, relevant, and compelling to the person in front of you. Because when you stop speaking generally… and start speaking to identity… decisions get easier.
The problem isn’t your product.
It’s that your message isn’t aligned with how your buyer decides.


"I invited Woody to speak at one of my international events. I challenged him to use DRIVE to sell one of MY products, not his. When the final numbers came in, he increased my sales by 1440%. If you want to change your sales numbers learn the Drive Sales System."
-Rob Sperry, The Game of Networking
General Admission
STANDARD TICKET
Full 2-Day Workshop Access
12 Month DRIVE Sales System On Demand Course
Group Training with Bob Snyder & Woody Woodward
Lunch, Non-Alcoholic Drinks & Snacks Provided
DRIVE Workbook and Materials
VIP Access
PLATINUM TICKET
Limited to First 14 Registrants
Pre-Event Reception w/Bob & Woody
Exclusive Dinner at Bob Snyder’s home
Celebrity Chef
Private Concert
Photo with Woody Woodward and Bob Snyder
Signed Copies of Bob & Woody’s last 3 Books
VIP Workshop Seating
Small Group Coaching with Bob & Woody
Full 2 –Day Workshop Access
12 Month DRIVE Sales System On Demand Course
Group Training with Bob Snyder & Woody Woodward
Lunch, Non-Alcoholic Drinks & Snacks Provided
DRIVE Workbook and Materials
Buy 4+ Tickets
BRING YOUR TEAM
Full 2-Day Workshop Access
12 Month DRIVE Sales System On Demand Course
Group Training with Bob Snyder & Woody Woodward
Lunch, Non-Alcoholic Drinks & Snacks Provided
DRIVE Workbook and Materials

Over TEN years of educational productions, live streaming events, webinars, classes, conferences, and celebrations.
This space includes a fully-equipped film studio and a conference room. It is the Corporate headquarters for Renatus and DRIVE by Suladio.

Situated in the foothills of Wasatch Mountain Range, Hyatt Place Farmington/Station Park hotel is just north of downtown Salt Lake City, and 2 miles from Lagoon Amusement Park. The hotel is in the center of Station Park, a lively mixed-use lifestyle and shopping center with retail stores, movie theater, and tons of restaurants. Inside, expect casual comfort with modern elegance.

The Salt Lake City area offers a rare blend of rugged mountain wilderness and vibrant metropolitan culture. Reach trailheads in about 20 minutes in warm weather and experience "the greatest snow on earth" in the winter. Take in a professional sports event, incredible historic landmarks, the Living Planet Aquarium and the
""I had the honor of having Woody perform the true power of DRIVE in front of a live audience at an event I ran in Australia. It was so powerful the audience demanded additional training. We had to change the agenda to make room for him to dive deeper. It was one of the most relevant and mind-blowing trainings I have ever witnessed."
-Frazer Brookes, Social Media Strategist

Chef To Be Determined
Negotiations are underway with a number of top tier chefs. Details will be forthcoming soon.

Musician To Be Determined
Negotiations are underway with a number of top tier musicians. Details will be forthcoming soon.

Bob Snyder & Woody Woodward
Over the last decade, Bob Snyder and Woody Woodward have been perfecting the DRIVE system into the life-changing program it is today. Their passion is to share DRIVE with the world and help sales professionals, business owners, and individuals improve their communication and achieve skyrocketing success.

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Claim Your Discounted Room Rate At The Hyatt

Join Us In Centerville For The 2-Day Workshop
"When I first met Woody, I was already successful but lost in my own world. Through his DRIVE system I learned how to create myself as an asset. With his help my life took off, and I’ve been able to create a life I never dreamed of before."
-Jimmy Rex, Founder of We Are The They
You're tired of guessing what to say to buyers with sales resistance
You're tired of hearing "let me think about it" instead of a clear yes
You know your product works but your message isn't connecting the way it should
You want to stop guessing what to say and start communicating with confidence and precision
You're losing deals to people who aren't better... just better aligned with the buyer
You're ready to turn more of your existing opportunities into real revenue without more pressure or effort

DRIVE is the first system designed specifically to decode the emotional buying and building behavior of people. It doesn't label them. It reveals what authentically moves them.
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1312 W 75 N Centerville, Utah 84014
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